Translated an ambitious B2B programme into a scalable product, aligning business and engineering around a shared information architecture and interaction model.
Clarify purpose, decision rights and the operating space teams need to do their best work.
02
Connect teams around the journey.
Make the customer’s end-to-end experience the shared frame across products and functions.
03
Move evidence upstream.
Use research earlier, while priorities and product direction can still change.
About
Calm structure for complex rooms.
My multidisciplinary roots in visual and interaction design shape how I connect customer behavior, product constraints, business priorities and team dynamics.
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Contact
Interested in working together?
Let’s talk about your team, product or portfolio challenge.